1. Write down five slogans for products recently advertised:
Dasani's water advert displays the first level of Maslow's hierarchy of needs, physiological. The advert displays a main image of a man pouring water over his face, with the tagline 'can't live without it'.
- 'Just do it' Nike
- 'Eat fresh' Subway
- 'Because you're worth it' L'Oréal
- 'I'm lovin' it' Mcdonalds
- 'Every little helps' Tescos
2. Which advertisers have used shock tactics lately and why are shocking?
Barnardos' advert 'the row' used shock tactics with the audience witnessing a child character being exposed to a brutal fight between his parents
3. Find an advert whereby you can justify Maslow's hierarchy of needs in play
4. Write down as many stereotypes found in advertising as you can, try to link them to actual campaigns
Group of black men represented as gangsters- Lynx 'welcome to the jungle'
Sexualistation of women- Lynx 'welcome to the jungle'
5. Find an example of intertextuality in an advert
Specsavers uses a lot of intertextuality in their adverts, one specific example of this is their advert which featured Postman Pat.
6. Find as many different uses for music in adverts as you can
Music can be used in adverts for many different reasons; structural, memorability, entertainment (to capture and engage the target audience), and to help create the effect of the adverts and to help the decoding of the message.
7.Give an example of an elite person in a current advertising campaign
Peter Kay in parody 'Pride and Breadjudice' for Warburtons.
8. Find five examples of 'reward and punishment" persuasion in current
Group of black men represented as gangsters- Lynx 'welcome to the jungle'
Sexualistation of women- Lynx 'welcome to the jungle'
5. Find an example of intertextuality in an advert
Specsavers uses a lot of intertextuality in their adverts, one specific example of this is their advert which featured Postman Pat.
6. Find as many different uses for music in adverts as you can
Music can be used in adverts for many different reasons; structural, memorability, entertainment (to capture and engage the target audience), and to help create the effect of the adverts and to help the decoding of the message.
7.Give an example of an elite person in a current advertising campaign
Peter Kay in parody 'Pride and Breadjudice' for Warburtons.
8. Find five examples of 'reward and punishment" persuasion in current
- Apple
- IAMS
- Pantene
- Lynx
- Dior
Well done Tegan, all of your work is presented really well and completed to a high standard
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